Many companies spend thousands building things that customers don't want. But many teams are too afraid to ask what customers really want. In this article, we discuss the balance between innovation and delivering to customer needs.
I've struggled with the answer, but the truth finally becomes clear. Startups need someone to do product manager things, but they don't necessarily need the role of product manager. Here's why.
I had the privilege to speak with Bjork Ostrom of Food Blogger Pro on their podcast about the principles of customer feedback, how it should shape early product development, and the overall purpose of a product manager.
Customer research is difficult to pull off right, which is why so many teams avoid it. In this blog series, we break down the best ways to approach customer research and the many different types.
Some of the best product books can leave you feeling down about your product organization. Here are some useful tips to help you make progress without feeling overwhelmed. Test for Chris.